Trademarks help you distinguish your products and services from competitors and help identify you as the source. It is a name or symbol that a company uses on its products, and another company cannot legally use that. Startups can build a positive reputation if they have a registered trademark. If a business maintains a good reputation, people are inclined to work with and for them.
The term trademark refers to a phrase, word, or symbol that denotes a specific product and legally differentiates it from all other products of its kind. A trademark exclusively identifies a product as belonging to a particular company and recognizes the company's ownership of the brand. The registration of the trademark is valid for ten years and renewable every ten years.
Name: A name including personal or surname of the applicant in business or the signature of the person.
Words: A word which is not being directly descriptive of the character or quality of the goods / service.
Numbers: Alphanumeric or Letters or numerals or any combination thereof. For example 555 brand.
Images: Image, symbol, monograms, 3-dimensional shapes, letters etc. For example the tick in Nike logo.
Sound: Sound marks in audio format. For example, the sound in the ad jingle.
TM (™) : TM symbol signifies that the trademark or device mark has been applied with the concerned authorities and is yet to be registered.
R (Ⓡ) : R symbol denotes that the applied trademark or device mark is registered from the concerned authority.
SM (℠) : Service Mark symbol signifies that the service or device mark has been applied with the concerned authorities and is yet to be registered.
Registering your trademark is very important for any business in the long-term. Here are some of the benefits of trademark registration:
Legal Protection: Trademark registration gives you a superior and legal hand over someone who tries to copy your trademark.
Trust Building: Trademark helps you maintain and increase your brand value in the market. It builds trust between a consumer and the brand. Registering a trademark creates the face of the company or the goods and services.
Valuable Asset: Trademark registration in India creates an intangible asset. Registered TM can be sold, assigned, franchised, or commercially contracted to bring benefits to the company or the individual proprietor.
Cost-Effective: Trademark Registration is very cost-efficient. Once you have registered your Trademark, you need not worry about it for at least 10 years until you renew your trademark registration again.
The step-by-step procedure of Trademark registration is as follows:
After applying for the registration of the Trademark, it is always advised to check the status of the Trademark Application. There are different status of Trademark Application that might come across while tracking your trademark application through Trademark Status Checker. We will discuss some of the status of trademark application in detail over here:
For Trademark registration, the following documents are required:
Logo or brand name
Signed power of attorney
Copy of GST and MSME certificate (optional)
Registration certificate of the Entity (optional)
Affidavit with supporting documents (only for prior usage)
Logo (if any)
Aadhar card of Proprietor
Signed Power of Attorney (for Appointment of Attorney to file Trademark)
Signed User Affidavit (Only for Prior usage of marks)
Company Master Data of Entry
Signed Power of Attorney (For Appointment of Attorney to apply on the applicant's behalf)
Signed User Affidavit (Only for Prior usage for marks)
MSME Registration certificate
Board Resolution for Appointments of Authorised Signatory
Registration certificate
Signed Power of Attorney (For Appointment of Attorney to apply on applicant's behalf)
Copy of Aadhar Card of both the applicants
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